| CSIS Expands Services to Members |
| Your Invitation to Join the CSIS
Exporters Council |
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Around the globe, an unprecedented
awareness of the need for increased security measures is
leading to exponential growth in the size of the available
market for suppliers of security equipment and services.
For this reason, the Canadian Society for Industrial Security
(CSIS) intends to encourage Canadian companies, many of whom
offer leading edge technologies, to explore international
sales opportunities. The Society plans to offer its members
a program of activities aimed at developing export marketing
skills, identifying overseas sales opportunities and implementing
market entry strategies. Those activities are to be propelled
by an Exporters Council that is to be established within
the organizational framework of the Society. |
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The Council’s program
will entail a wide range of activities. |
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Exporting skills of Council members
will be nurtured through the dissemination of existing publications,
by facilitating participation in programs such as those offered
by the Forum for International Trade Training (FITT), and by
organizing a regular series of seminars dealing with export
related topics.
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Visibility building for the Canadian
security industry will be developed in export markets through
Canadian diplomatic and consular posts around the globe using
the facilities of the Trade Commissioner Service and the Team
Canada unit at DFAIT. To this end, a Directory of Canadian
Exporters of Security Products and Services (i.e. members of
the Council) will be compiled and produced.
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Access to
public funding support will be critical to the implementation
of the Council’s
program of activities. An example is the federal Program for
Export Market Development (PEMD). As the name implies, PEMD
(Association) funding is provided to trade associations representing
defined sectors and is given to support the implementation
of the sector’s export marketing plans.
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Intelligence gathering will be
based on contacts developed with Canadian trade commissioners
both in Canada and abroad. Project or sales opportunities identified
in this manner will be disseminated to all members of the Council.
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Marketing of Canadian security
products and services should more accurately be described as
Council members marketing their own products and services within
a framework, and at venues, arranged or organized by the Council.
Generally, this will involve participation in trade shows and
trade missions organized by the Council.
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The Exporters’ Council
will also engage in coalition building to respond to identified
opportunities. Where a large scale project requires both
a
wide range of products and an extensive scope of services,
the fact that Council members have already evolved into
a cluster of companies all known to one another, will allow
the rapid
creation of joint ventures to respond to RFPs as a single entity.
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Finally, support for individual
corporate export marketing activities will also be a service
available to Council members.
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Ottawa-based
Yaro Zajac has been commissioned to make all this happen.
Send him a note. (Lectus@sympatico.ca).
He’ll provide more details and will answer any questions
you may have.
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Membership in the Exporters Council
is available only to CSIS members. Members will be required
to pay a fee for access to the services of the Exporters Council.
The size of the fee assessment will depend on how many CSIS
members join the Council.
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To express your interest in joining the Exporters Council,
please send an e-mail to T
(inquiries@csis-scsi.org) at CSIS HQ with a copy to Y. Zajac
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CSIS looks forward to supporting
your business growth by helping you expand into valuable markets
around the globe.
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